7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a remarkably helpful tool for keyword research, especially when utilizing advanced search choices that are practically hidden in plain sight.

Check out the different Google Trends menus and alternatives and discover relatively unlimited methods to acquire more keyword search volume insights.

Discover brand-new methods to open the power of among Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is precise, it does not reveal the amount of traffic in actual numbers.

It shows the varieties of questions made in relative portions on a scale of no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

However those numbers are just approximates that are extrapolated from a mix of web traffic data providers, Google Keyword Organizer, scraped search results page, and other sources.

The clickstream information usually originates from anonymized traffic data acquired from users of particular pop-up blockers, browser plugins, and some complimentary anti-virus software application.

The SEO tools then use a calculation that represents their finest guess of how that data associates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools offer quotes of keyword traffic, the information provided by Google Trends is based upon real search queries and not guesses.

That’s not to state that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can assist dial in accurate segmentation of the keyword data that helps to comprehend what geographical places are best for marketing efforts and also find brand-new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t truly know if the trend is reporting numerous keyword searches or thousands since the chart is on a relative scale of no to one hundred.

Nevertheless, the relative numbers can have more implying when they are compared with keywords for which there are recognized traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for instance, from a PPC campaign.

If the keyword volume is especially big for which you do not have a keyword to compare, there’s another method to find a keyword to use for contrast.

A comparison keyword does not have to be related. It can be in a totally various vertical and could even be the name of a trending celebrity.

The important thing is the basic keyword volume information.

Google releases a Google Trends Daily Trends website that shows trending search queries.

What works about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Search Volume

I’m going to utilize the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of real search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Discover Search Trends For Target Keyword Phrases

The target keyword phrase we’re investigating is [how to reduce weight]

Below is a screenshot of the 1 year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I included the two keyword expressions for which we have a close search volume count to compare all three, but for a 24-hour period.

I use a 24-hour period since the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is best in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison informs us is that the expression [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to drop weight] is 50% of the keyword phrase [Ana De Armas]Because we know that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the exact same day, we can state with affordable precision that the keyword phrase, [how to lose weight] has around a day-to-day search volume of around 30,000 on an average day, provide or take a couple of thousand.

The real numbers might be greater since Google Trends shows the highs and lows at particular points of the day. The total for the day is very likely higher.

The above hack isn’t 100% accurate. However it suffices to offer a strong ballpark concept and can be used to compare to and verify theorized information from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two basic ways to look at the keyword data: stretched throughout over longer time periods and shorter time periods.

Long Period Trends

You can set Google Trends to show you the traffic patterns extending back to 2004. This is important for showing you the audience trends.

  • Upward Long-Term Trends: If a trend is regularly going up, this indicates you need to focus energy on creating material for this trend.
  • Down Long-Term Trends: If the trend line is steadily moving down, then it may be a signal that audience content consumption is altering.

For instance, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all 3 variations.

The downward trend reaches related expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons search patterns go down. It can be that people lost interest, that the interest went elsewhere or that the trend is outdated.

The digital electronic camera item category is a fine example of a downward spiral caused by an item being changed by something else.

  • The digital cam caused the downturn in searches for conventional analog cams.
  • The iPhone started the downward spiral of the digital camera.

Knowing which method the wind is blowing could assist a content online marketer or publisher understand when it’s time to bail on a subject or product classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Associated Topics And Questions

Google Trends has 2 great functions, one called Associated Topics and the other Related Queries.


Subjects are search questions that share an idea.

Recognizing related topics that are trending upwards is useful for learning how an audience or customer need is moving.

This information can, in turn, supply concepts for material generation or new product selections.

According to Google:

“Associated Subjects

Users looking for your term also looked for these topics.

You Can View by the Following Metrics

Top– The most popular subjects. Scoring is on a relative scale where a worth of 100 is the most commonly searched topic and a worth of 50 is a topic searched half as frequently as the most popular term, and so on.

Rising– Associated topics with the biggest increase in search frequency given that the last period.

Results marked “Breakout” had a remarkable boost, probably because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Topics.

Leading questions are typically the most popular searches. Rising Questions are queries that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Increasing Inquiries are excellent for staying ahead of the competition.

4. Short-Term Patterns Can Bring Huge Traffic

Viewing keyword trends in the brief view, such as the 90-day or even 30-day view, can expose valuable insights for taking advantage of quickly changing search patterns.

There is a lots of traffic in Google Discover in addition to in Google News.

Google Discover is connected to trending topics connected to searches.

Google News is of the moment in regards to existing occasions.

Websites that target either of those traffic channels benefit from understanding what the short-term patterns are.

A benefit of viewing short-term trends (one month and 90 trends) is that particular days of the week stick out when those searches are popular.

Understanding which days of the week interest spikes for a provided topic can help in planning when to release specific type of subjects, so the content is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the functionality for limiting keyword search inquiry stock according to classification topics.

This supplies more precise keyword data.

The Classifications tab is necessary since it fine-tunes your keyword research to the correct context.

If your keyword context is [cars], then it makes good sense to properly refine Google Trends to show simply the information for the context of vehicle.

By narrowing the Google Trends data by category, you will be able to find more precise info related to the topics you are looking into for content within the proper context.

6. Identify Keyword Data By Location

Google Trends keyword info by geographic area can be used for identifying what areas are the very best to outreach to for site promo or for tailoring the material to specific regions.

For example, if particular kinds of items are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized material to those locations.

In truth, it might be helpful to focus link-building marketing activities in those locations first since the interest is higher in those parts of the nation.

Keyword popularity information by area is important for link building, content creation, material promo, and pay-per-click.

Localizing material (and the promotion of that content) can make it more relevant to individuals who are interested in that content (or product).

Google ranks pages according to who it’s most appropriate, so including geographic subtlety into your content can assist it rank for the many people.

7. Target Browse Intents With Search Types

Google Trends offers you the capability to more fine-tune the keyword information by segmenting it by the type of search the information comes from, the Browse Type.

Refining your Google Trends research study by the type of search permits you to remove the “sound” that might be making your keyword research study fuzzy and assist it end up being more accurate and meaningful.

Google Trends information can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to determine search trends for content with the word “how” due to the fact that a great deal of individuals search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the trends information is useful because it shows what users are searching for.

A Google Trends look for how, what, where, when, why, and who reveals that search queries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits comparisons to 5 keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include training content that utilizes words like” how to,”improving your research with the Buy YouTube Subscribers search type might supply beneficial insights.

For instance, I have discovered that Buy YouTube Subscribers Search shows more pertinent “associated subjects” and “associated inquiries” information than researching with “web search” picked.

Here’s another example of how using different sort of search types assists refine Google Trends information.

I did the very same how, what, where, when, why, and who browses however this time utilizing the News Browse refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are incredibly various than the search patterns on Buy YouTube Subscribers. That’s due to the fact that people wish to know the”what “and”how”kinds of information in Google News. When developing content associated to news, determining the appropriate angle to report

a news product is important. Understanding that the words”what”or” who”are most relevant to a topic can be helpful for crafting the title to what the readers are most thinking about. The above is the view of search inquiries for the previous 90 days. When the same keywords are

searched utilizing the 5-year point of view, it ends up being clear that the “who”

type keywords tend to spike according to existing events. As an example of how current occasions affect trends, the most significant spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Browse Type query refinement reveals a various aid to refine the results so that they show more precise information. So

, provide the Search Type selections a shot due to the fact that the info that is supplied may be more precise and beneficial

than the more basic and potentially loud”web search “version. Unlock The Hidden Power Of Google Trends Free tools are generally considered to be less helpful than paid tools. That’s not always the case

with Google Trends. This short article lists seven methods

to discover beneficial search-related patterns and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s specifically notable is that this short article just starts to scratch the surface area of all the details that’s readily available. Take A Look At Google Trends and learn additional methods to mix various search patterns to get much more helpful details. More Resources: Included Image: Studio Romantic/Best SMM Panel