Microsoft makes 3 forecasts for item categories that will increase ad clicks in the new year and recommends how to optimize campaigns appropriately.
According to an international study run by Opeepl, peoples’ primary most popular New Year’s is to get healthier, which they prepare to achieve through diet and exercise.
Looking at upcoming health patterns, Microsoft Advertising shares ways to optimize projects for the three most considerable product categories.
1. ‘Organic Food’ Up 20%
Microsoft Advertising anticipates clicks on advertisements for organic food will spike during the week of January 14, leading to 20% growth from the very same week in December.
To capitalize on this trend, Microsoft Advertising suggests the following:
“Target users searching for healthy, healthy food alternatives in January with In-market Audiences. Our internal forecasting information recommends that clicks will peak throughout the winter on January 14, so although you should increase your budget after the holidays end, make sure you do not go out midway through the month.”
2. ‘Sports Garments’ Up In Early December Through January
Microsoft Advertising forecasts look for sports apparel will start to rise in early December and continue through January.
In a post, Microsoft Marketing shares the following suggestions:
“Usage Shopping projects to display your sports and physical fitness apparel products late November and early December throughout holiday shopping sales. Microsoft internal information approximates that consumers will be most greatly searching for equipment between the weeks of and November 26 and December 3, however activity will remain high till January.”
3. ‘Fitness & Nutrition’ Searches Can Be Found In Waves
Unsurprisingly, look for fitness and nutrition are anticipated to increase in the new year.
Nevertheless, Microsoft Marketing encourages an “always-on” technique to targeting this classification, as search interest will spike several times throughout the year.
“Utilizing 2021 data as a comparison for what to anticipate activity smart over the next year, we can presume clicks for nutrition and fitness will peak in January, May, July, and October. Consider an always-on method considering that Audience Ads are revealed to drive users down the funnel to search methods.”
Source: Microsoft Marketing
Included Image: SeaStudio/Best SMM Panel