SEO Wages 2022: Industry Growth & Lots Of Brand-new SEO Professionals

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SEO salaries reported for 2022 reflects growth in SEO as a profession.

The State of SEO report responses show that over half who completed the survey are new to digital marketing.

Growth in entry-level income reporting shows this influx of brand-new specialists and market growth.

SEO Professional Industry Development

Of those who responded to the survey, a more substantial percentage than in 2021 reported they are brand-new to the industry.

28.7% of participants reported having less than 2 years of experience, and 32.7% of study participants reported in between 2-4 years of experience.

This fact indicates 61.4% of respondents were fairly brand-new to SEO, with less than 4 years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the tiniest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Typical Income In SEO

The average incomes of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO specialists at this pay rate grew by 7.5% compared with 2021, showing that the most growth in the SEO market is at the entry-level.

Reduction In SEO Revenues At The High End

In contrast to the development in entry-level positions, those reporting greater incomes higher skilled modest decreases.

Less SEO specialists reported profits in the middle level, upper middle, and luxury of the SEO pay scale.

Reduces In Higher Making SEO Specialists

A number of income categories for SEO specialists reduced:

  • 1.9% decline in those earning in between $35,000-$49,000.
  • 3.12% decline in those making between $50,000-$74,000.
  • 1.97% decrease in those making $100,000-$149,000.
  • 1.53% decline in those making $150,000-$199,000.
  • 0.51% decrease in those making over $199,000.

One bright area is that those earning between $75,000-$99,000 increased by 1.05%

These information points do not always imply that SEO salaries have actually decreased. They are percentages and not actual numbers.

The explanation is that the variety of entry-level SEO tasks increased by a massive 27.68%. That suggests that unless the other income ranges experience comparable development, their portions will naturally show a lower amount when revealed as a percentage.

Nevertheless, it shows growth in entry-level SEO positions, which might suggest a healthy amount of market development.

Income Varies Differ By Country

Another way to view the earning levels for SEO is throughout nations.

All incomes are kept in mind in dollars, based on the exchange rate when the report was produced.

SEO experts in Australia tended to earn greater rates, $91,989, despite the fact that 46.0% of participants reported having five years or less of SEO experience.

This statistic suggests a high demand for Australian SEO professionals, with competitors in between companies and huge brand internal positions driving a higher pay rate.

Australian-based in-house search online marketer Ash Nallawalla verified this to be the case.

He said, “Agencies are not keeping their personnel, and I see the very same ones marketing the position over and over. AUD 110,000 appears to be the tipping point where they lose an employee to personal employment.

Agencies offer supervisors AUD 80,000, which is not competitive with internal SEO salary rates. Business are hiring internal SEOs, and the bigger ones may also have an agency on retainer.”

The United States also has signs of solid need for SEO workers.

62.0% of SEO specialists reported less than five years of experience and a typical wage of $78,431, showing the strong demand for SEO among companies.

The salary ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Many of the participants from these 3 nations reported being brand name brand-new to SEO, so the pay rates reported in the study may show the study respondent’s newness to the industry however not necessarily of the industry as a whole in those countries. Those markets are likely more mature than the survey data programs.

SEO firms in Pakistan and Bangladesh generally focus external on working for companies and business based in Western countries.

Some Western-based agencies are run by Pakistani migrants who can take advantage of lower-cost SEO knowledge in their native country.

Numerous agencies in the West outsource work to nations like Pakistan because of the lower expenses and high level of education, experience, and proficiency.

In-house SEO work in Pakistan is tough to obtain because of the high competitors for positions working for big brand names. However, the pay rates are not affected by the competition because the wages are still competitive.

That high competitors for work is shown in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing teams as internal groups. And they are well-paid. It’s rather difficult and competitive for any SEO professional to get a task in-house SEO at any huge brand name.

SEO is a widely known profession in Pakistan. And more and more online marketers finishing from universities are joining in. There are lots of SEO specialists with more than ten years of experience and expertise in this location. But new people are signing up with too.”

According to those who completed the study, SEO specialists in Spain, on average, made the least, making simply $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can affect just how much SEO professionals make.

But the pay rates depend extremely on the demand for SEO skill in any given area.

In some nations, such as Pakistan, jobs in SEO are a popular option for highly educated university graduates. Competitors for jobs is high as a consequence.

But in other countries, like Australia, there is less task competition. SEO know-how remains in more demand there, indicating those with less experience have access to higher-paying jobs.

The study shows that, normally, nations that are economically booming and with a high currency worth use the highest-paying tasks for SEO specialists with less experience.

SEOs with less than 5 years of experience earn up to $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Similar experience-related trends are visible in those earning salaries under $34,000 annually.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable area for those seeking top earnings.

Those who go it alone in business, the freelancers and founders, reported greater incomes.

A spectacular 44.5% of participants who are freelancers, founders, and agreement employees make over $75,000 to $149,000.

This fact indicates that freelancing continues to be a rewarding path.

That said, experience levels are greater for those earning over $100,000.

Of those making over $100,000 annually, an overwhelming bulk have more than 5 years of experience.

This profits data suggests that despite area, higher experience levels remain in demand and as a result needed to earn over $100,000.

How To Earn Over $200,000

The experience levels for SEO professionals earning over $200,000 require comprehensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had 20 years or more of experience, showing that deep market experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 provided to digital online marketers with less than two years of experience.

SEO is a lucrative business in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work internal.

Just How Much Experience Do SEO Pros Required To Go Up?

According to the study results, the first four years of experience offer lots of growth chances to move up the pay scale.

Study outcomes of functions and years of experience suggest that many digital online marketers have chances to reach manager-level positions after having simply a couple of years of experience.

The area of employment and other soft abilities can likewise be a determinant of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not surprisingly, the majority of study respondents with less than 2 years of experience held lower-level positions. Nevertheless, almost 25% have managerial-level tasks.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To Four Years Of Experience

Digital marketing experts with 2 to 4 years of experience tended to have higher managerial roles.

The following is the breakdown of roles for SEOs with two to four years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The role levels attained by those with 5 or more years in the industry appear to be the reverse of those with the least experience, with the majority reporting greater levels of roles.

Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the functions of SEOs with greater than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, contractor.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least 3 basic paths for making more as a digital online marketer.

One path is to put in the time and go up the ranks while working in-house or at a firm.

The second course is to accumulate experience and abilities while working in-house or at a firm and after that branch out as an independent SEO in the function of a founder, freelancer, or specialist.

The third course is to start as a freelancer and construct your abilities, then take advantage of your experience to gain a full-time position or push into higher earning brackets individually.

There’s no chance to speed up how many years of experience one has.

But skills and accomplishments, especially operating at a name brand name company or company, is useful.

Experience doing things and learning abilities remain important, as the survey results show it only takes 2 to four years of experience to acquire a higher role in SEO.

However eventually, abilities gained from experience will identify how well an individual can move up within an organization as an internal expert or make more as a freelancer with their capability to please and maintain customers.

Those with the role of founder account for the greatest profits in the group determining as freelancers.

Unsurprisingly, creators tended to make the most among those in the freelance wing of SEO specialists.

Part of that success comes from going back from the real work and working with others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a founder to working with the ideal individuals.

Jason shared, “I ‘d state one of the very best things I have actually done is investing in great management, putting intelligent individuals in location for their specific functions, then leaving their method. I develop the vision, and they help me execute it.”

Michael Bonfils, Global Handling Director of SEM International, recommended that a founder should, in the start, find out how to do most tasks in the business, eventually handing off those tasks to staff members.

Michael shared his secret to being a successful founder,

“A creator needs to be doing whatever themself in the beginning. It provides grounding and standard knowledge of sales, marketing, and accounting in addition to the actual work.

Eventually, you discover people who do a better task than you do, especially things you do not like doing. And you keep handing off duties till you are doing simply the things that you take pleasure in doing.”

How To End Up Being A Better SEO

Years of experience are necessary for making more, but the key word here is experience, not years.

Knowing skills is critical for moving up the SEO industry ladder.

There are numerous resources offered for helping people release their professions in SEO or to enhance their present skills.

Find Out SEO: Beginners

Online Best SMM Panel

Online search engine Journal publishes a comprehensive series of articles that offers a foundation for comprehending digital marketing.

This is a resource for those who are beginning their journey or have simply begun discovering SEO.

It starts with a description of the history of SEO, the essential basics, and then the strategy.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an excellent foundation for any hopeful digital marketer.

Find Out SEO: Intermediate


Google releases a starter guide that uses a level of SEO information appropriate for those currently in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most suitable for those with a basic site understanding level.

This guide provides little actionable SEO info in regards to strategy.

However it does offer vital information for comprehending a vast array of knowledge about how online search engine work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, included snippets, regional search, and debugging suggestions.

Google’s starter guide starts with a glossary of terms to help build the foundation for the somewhat technical info that follows, which is a lot.

The guide consists of four sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education sites).

Seo (SEO) Beginner Guide

How To Acquire SEO Certifications

Google Accreditation

Google also provides an online certification program.

It is not a replacement for a university degree. It is a training certification to help an employee shift to a brand-new task in digital marketing.

This program concentrates on assisting people find out the skills essential to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel