Throughout the year, Google has actually made various updates and information to its displeasure policies.
These updates have primarily focused on providing more context to marketers on the nature of advertisement displeasures.
Previously this year, Google updated its advertisement destination policy, unavailable video policy, and 3-strike guideline.
To round out the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.
Google is updating the main Disapprovals and Suspensions page to have actually a page devoted to Display and Video 360 users.
The brand-new page will clarify what offenses would constitute an account suspension. These include:
- Preventing systems
- Collaborated deceptive practices
- Promo of unapproved pharmacies
- Undesirable organization practices
- Trade Sanctions violation
- Sexually explicit content
While the new Show and Video 360 page isn’t available yet, anticipate to see additional context on the violations above to guarantee you avoid them.
Repeat Infractions Can Lead To Suspension
In addition to the noted infractions above, Google revealed that a partner account could also risk suspension.
If an advertiser within a partner account has actually been found to violate policies consistently, the account itself can be suspended. To be clear, this does not imply any violation could get an account suspended.
Google’s statement specified that if the partner account or marketer has “repeatedly or mainly participated in egregious policy violations,” that would trigger suspension.
Per Google’s meaning, outright violations are:
- “An offense so serious that it is illegal or postures substantial damage to our users or our digital marketing ecosystem. Outright offenses frequently reflect that the marketer’s general company does not follow Google Ads policies or that a person violation is so extreme that we can not run the risk of future exposure to our users.”
So, what can you do if that occurs?
The bright side is that the partner and advertiser can appeal account suspensions if hit with one.
Google is continuously examining its ad and account policies and offenses. Constant updates throughout the year have actually brought more clearness to marketers around not only the nature of the disapproval however also more assistance on how to troubleshoot these offenses.
Since Google depends on both human interaction and automation to detect violations, it’s always a good idea to spot-check your account for any disapprovals each week.
As Google presents the brand-new policy page, we will update this short article to include the link.
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