This past November, I decided to do an experiment. I wished to see if LinkedIn pods actually worked or if they were just a wild-goose chase.
For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be improved by the LinkedIn algorithm. So, I chose to sign up with a couple of pods and test it out for myself.
I’m not necessarily an established LinkedIn thought leader with thousands of followers, but I post about my composing deal with a relatively routine basis and have even gotten a few clients through LinkedIn. So a couple of more fans and engagements with my posts definitely wouldn’t hurt.
Here’s what I gained from my experience with LinkedIn pods.
Benefit: Download a complimentary guide that shows the 11 methods Best SMM Panel‘s social networks group used to grow their LinkedIn audience from 0 to 278,000 followers.
What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, typically called an engagement pod, is a group of people who have actually agreed to connect and engage with each other’s material on LinkedIn. The concept is that by being in a pod, you’ll be able to increase your connections and, consequently, your opportunities.
In an engagement pod, members agree to like, comment, share, and react to each others’ posts on a regular basis. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and connect with it.
A lot of engagement pods deal with the principle of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll need to do the very same for them.
Why utilize an engagement pod on LinkedIn?
Engagement pods are stated to be handy since they can:
- Amplify the reach of your material
- Assist you get more engagement on your content (likes, comments, shares)
- Offer extended networking chances
- Engage staff members to support your brand
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.
This is particularly important since the LinkedIn algorithm divides material on the platform into three types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that post too regularly may be marked as spam.
- Low-grade posts: Posts that do not follow best practices, or don’t get enough engagement, will be identified “low-quality.”
- Premium posts: Posts that are easy to read, motivate questions, and include strong keywords will be labeled top quality and, therefore, will be revealed to more users on LinkedIn.
The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to sign up with a LinkedIn pod
There are a couple of different ways to join a LinkedIn engagement pod.
Initially, you can begin your own pod by creating a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you join LinkedIn groups concentrated on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your market.
There are also third-party apps like lempod specifically constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.
I experimented with all 4 kinds of engagement pods to see which ones worked best. I used a different LinkedIn post for each technique so that I could accurately track any differences in engagement across methods.
Here’s a breakdown of that process.
Handbook pods: I utilized a blog post on scheduling Buy Instagram Verification reels.
Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 comments.
LinkedIn-specific pods: For this approach, I used a post I ‘d shared on economic downturn marketing
. Before the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I utilized a post I wrote for Best SMM Panel on social media share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were utilized here. Manual LinkedIn pod approach I began by producing a manual LinkedIn pod of my own.
I chose a small group of my author friends (because they understand the research process)to pod up with. I sent them a fast message outlining the technique and motivated them to connect with each other.
Fortunately, they’re all good sports, and I immediately started getting a barrage of LinkedIn alerts revealing the assistance of my buddies.
I also right away observed some new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all happened in just a number of hours! LinkedIn-specific pod approach I also signed up with a few LinkedIn group pods concentrated on digital marketing and social networks.
The number of members truly varied in these groups. One had over a million members, at the others had just a few dozen. I selected a mix of high-member pods along with a couple of smaller ones. If
vanity metrics have actually taught me anything, it’s that just because a lot of individuals
are in your circle, it does not indicate they’re really taking note. Some of the pods I discovered in my search were referred to as non-active, so I kept away from those. Of all the groups I signed up with, Video game of Material was the only one that appeared to have regular posts from other users. The rules of GoC were quite simple: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays relevant. Group members can then comment on the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post comments, I did see lots of individuals responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and comments from those very same group members
. So, yeah, this was working. At least in terms of gathering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content
users commenting on each others linkedin posts”width= “620”height= “470”/ >
I went in and followed suit, engaging with published links and
commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I also set up the lempod extension on my Google Chrome browser. lempod offers a digital market full of LinkedIn engagement pods you can sign up with. I signed up with a few pods concentrated on digital marketing and social networks. The very first one I was accepted to was called”Material+ Social Media Marketing pod”. That appeared relevant. I right away published the link to my post. Once I shared the link, the screen opened up to a big graph, with a list of individuals
” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have already engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.
Within simply a few minutes, my impressions had grown from 191 to 206. I also had 6 new remarks. I viewed this number progressively climb over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may suggest these users were actually interested in my work.
Not to point out, the engagement was coming in quick. Every 45 seconds there was another alert! Maybe LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run till I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, however I was never ever approved.
It seems this group might
be non-active now. I did not discover any other active LinkedIn pods to join on other channels. Results TL; DR: In the beginning glimpse, it may appear like the Automated LinkedIn pod was the most efficient pod, but I in fact believe it was the Manual pod for factors that I will discuss listed below. In any case, none of the LinkedIn pods really made a huge difference for me or assisted grow my presence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep reading for more information and context on these results.
This looked like the most natural, a lot of consistent technique. Due to the fact that I was leveraging people I currently knew, the comments were genuine, pertinent, and sincere.
Not to point out, these people are actually in my market– implying if my posts appear in their feeds to their connections, it might help me network even more.
Absolutely nothing about this technique came off as spammy, though I do not know how realistic it is to ask my pals to do this weekly.
Over the course of one week, my post got:
- 13 likes
- 3 remarks
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique brought in the most comments, actions were unclear and less pertinent than those found in my manual pods. Plus, most of these individuals worked beyond my market. So, there likely isn’t much benefit to my content appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This method definitely generated the most likes and comments. But, I didn’t see any pertinent profile visits, direct messages, or connection requests come through. Also, while there were a great deal of new comments, they were all basically the same:
- “Really cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).
I can only imagine that other users may see this and think the very same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this method.
What do the results indicate?
Here are the primary takeaways from my experiment.
Authentic pods have benefit
There is certainly some engagement to be gained from utilizing LinkedIn pods. Pods that are comprised of pertinent, authentic connections within your industry can definitely assist to enhance your content and get you more views, likes, and comments.
Spammy pods won’t get you far
But, if you’re attempting to video game the system by joining pods that are full of phony accounts or that are unassociated to your industry, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They don’t mean much if they’re originating from accounts that will never do business with you.
LinkedIn pods ARE embarrassing
I think what struck me most about this experiment was the discomfort that came with having numerous unconnected complete strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anybody took a closer look it would be quite apparent the engagement was spam.
Simply as I wouldn’t suggest services buy their Buy Instagram Verification followers, I would not suggest they utilize engagement pods. Maybe, sometimes, where the pod members are hyper-relevant to your specific niche, it’s worth it. However if it looks suspicious, opportunities are your audience will see. And the last thing you want is to lose their trust.
Focus on close, relevant connections
If you still wish to join a LinkedIn pod after reading this, the best way to use them is to sign up with ones that relate to your industry which are comprised of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in valuable relationships (and, hopefully, genuine consumers).
Here are a couple of ideas for finding the ideal LinkedIn pods:
- Have a look at groups related to your market or niche. A number of these will have pods related to them.
- Ask trusted connections if they know of any excellent pods to sign up with.
- Develop your own pod with a group of similar people.
- Avoid extremely spammy pods that are just focused on promoting content and not engaging in genuine discussions.
- Most of all, concentrate on good, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn material– together with all your other social channels– simple, so you can invest more time developing quality material, tracking your efficiency, and discovering your audience. Try it complimentary today.