How to Make Money as a Freelance Social Media Supervisor [2023]

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Whether you are seeking to start a side hustle or a brand-new career change, working as a freelance social media supervisor can supply you with liberty while still dealing with jobs you are enthusiastic about.

But it’s difficult to understand where to begin, and you may have more concerns than responses on how to generate income as a social networks supervisor. Let’s review what you require to start.

Oh, and if you wish to hear recommendations from our own internal social networks team here at Best SMM Panel on how to end up being a social networks supervisor, watch this video:

Bonus: Customize our complimentary, professionally developed resume design templates to land your dream social networks job today. Download them now.

Who is a freelance social media manager?

A freelance social networks manager is a social media specialist employed by customers who want to outsource their social technique and execution.

Typically, freelance social media managers deal with numerous business and clients at a time.

Solutions typically provided by freelancer social media supervisors can consist of:

  • Social media method
  • Producing and managing content calendars
  • Material creation (photography, design)
  • Content writing
  • Scheduling and publishing posts
  • Community management (engaging with followers, responding to DMs and comments)
  • Analytics and reporting

9 abilities that freelance social networks supervisors ought to have

If you want to follow the freelance path, you’ll need to cultivate entrepreneurial abilities on top of your social media management knowledge.

You may be great at getting results for your customers, however you can wind up struggling if your organization procedures aren’t solid.

Here are 9 skills you should hone if you wish to become an effective social media supervisor.

Content writing

Social network has actually grown more visual in recent years, however a great caption goes a long method in developing an engaged community.

Freelance social media supervisors need to be good at copywriting and editing, as the most effective social networks posts are brief, stylish, and witty.

Content development

A freelance social media manager uses numerous hats, and material production is no exception. In a lot of cases, you might be anticipated to create graphics, Buy TikTok Verification videos, or photography.

You don’t need to be a Photoshop specialist, either. Tools like Canva make style extremely simple with templates tailored for social media posts.

Whether you’re tape-recording videos for Buy TikTok Verification or taking photos for Buy Instagram Verification, you need a smartphone capable of capturing material and editing it for various social networks platforms. Each platform has its own image and video specs, so make sure you’re developing material that fits.

Neighborhood management

There are a great deal of people communicating with a brand’s social media pages. From DMs, comments, and evaluations, a social networks manager might be expected to reply to each message.

It’s lengthy, and lots of brands outsource this aspect of social networks management. Excellent neighborhood management requires being arranged and precise (making sure no client service issues are missed out on), following the brand’s tone of voice standards, and having real interactions with the neighborhood.

Analysis and reporting

This is a big one. Social media network provide a lot of data, and your clients will anticipate you to be able to collect and analyze it. You need to be able to arrange through the numbers to discover actionable insights.

You’ll likely need to provide a month-to-month report to show your clients the results of your campaigns. (Psst, here’s a complimentary social media report design template.)

Your social reports should lay out the results of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if suitable.

Presentation and sales

As part of your freelance company, you need to have the skills to pitch and sell your services to prospective clients. This is probably a skill you didn’t need in your business life as a social networks manager, but it’s vital as a freelancer.

One of the hardest things about freelancing? Customer projects can end, and you might not have new clients lined up to take their areas. Getting proficient at freelancing ways learning how to keep your eyes open for new opportunities.

Pitching and selling your social media services will end up being more comfortable the more you practice.

Client relationship management

Improving your relationships with your clients can grow your business. After all, if your client likes working with you, then chances are they’ll continue to send out work your way. They might even refer you to others in their network or provide a testimonial for your website.

Building and keeping client relationships is important to being an effective social media manager. While your existing customers are necessary, you don’t wish to overlook other relationships. You’ll wish to keep tabs on your potential customers and past customers and let them know if you have schedule.


Social media supervisors need to have their fingers on the pulse of the latest patterns. This can indicate everything from memes to existing events. Without this point of view, social media projects can look out-of-date or not relevant.

For instance, Wendy’s used the timing of the FIFA World Cup 2022 to promote an unique reward for the winners of the U.S.A. vs. England video game. The winning country scored free french fries in the Wendy’s app.

Given that the game ended in a draw, both nations secured free fries (or chips for the English).

Job management

Organization is another essential skill for freelance social media managers. Not just do you require to handle content calendars, however you also need to monitor your own company. While you might have dealt with task supervisors in past functions, going freelance means taking on this task yourself.

You’ll need a social networks management workflow to ensure assets are delivered on time and approved by your clients. You’ll likewise need a procedure to guarantee your billings are getting delivered and paid.

Marketing and technique

Comprehending marketing techniques and how they will affect your social media campaigns are non-negotiable skills. You might be accountable for creating a social networks marketing strategy that lines up with the client’s business objectives– and even if you aren’t creating the technique, you’ll likely be following another person’s.

Every social networks post needs mindful reflection on how it helps grow the customer’s business. Strategic thinking turns a social media post into appealing material.

How to become a freelance social networks manager in 2023

Action 1: Establish your company

Before you can work as a freelance social networks supervisor, you ought to consider what you require to do lawfully to set up an organization.

This will differ depending upon nationwide and local laws, however may include:

  • Choosing which type of company you need to register (such as a sole proprietorship or a restricted liability company).
  • Registering your service name (which needs to be special); check hallmark databases if you desire the choice to trademark your brand in the future.
  • Signing up for a tax number (not all freelancers require one, so make sure to investigate the criteria for your situation).
  • Getting your business license (which typically requires to be restored annually).
  • Creating a company savings account (optional, consult an accounting professional).

Along the way, you may want to seek advice from a tax professional to determine just how much of your revenues you need to set aside for taxes. They might also have the ability to supply guidance on which service type would best match your requirements.

You may also wish to produce a service e-mail and social networks accounts (or a minimum of reserve the deals with for your company name, in case you decide to construct them up later on). This will be useful when you start marketing your business more openly and require to establish a brand name.

Action 2: Develop a portfolio

When you’ve taken care of the legal aspect of freelancing, you must think about creating a portfolio to demonstrate your proficiency.

There are a couple of various ways to display your expert portfolio. Some ideas include:

  • Building a site
  • Using your LinkedIn profile
  • Developing PDF files
  • Utilizing a Google Folder to store your case research studies

If you have actually just worked full-time corporate functions, you can utilize projects and examples from those functions to build up your portfolio. Simply ensure you focus on the social media marketing strategies you have actually added to and the outcomes for which you were responsible.

Action 3: Rate your services

Pricing your services is probably among the most painful parts of a freelancer, particularly if you are brand-new and unsure of what is a reasonable rate. There are many elements to consider, including your wanted wage, overhead, taxes, and more.

We go over some benchmark rates below, but you ought to think about connecting with fellow freelance social networks supervisors to discover what they are charging for their services. Doing your own primary research study can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the enjoyable part: landing your first clients. No matter how skilled you are as a social networks supervisor, you need to put yourself out there for clients to understand you’re available as a freelancer.

Here are a few concepts to help you get going:

  • Networking events. Networking occasions are a fantastic method to put yourself out there and meet new individuals. If you have a specific niche, you may wish to attend occasions where you can meet individuals from that market. And do not forget your fellow freelancers. They can supply important insights into working as a freelancer and may even suggest you to their customers.
  • LinkedIn. An optimized LinkedIn profile can assist clients find you and inquire about your services. You can include portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Lots Of Slack and Buy Facebook Verification groups often have channels where members can share freelance social media tasks. It’s likewise a terrific location to keep track of trends and network with other freelancers.
  • Word of mouth. Past and existing customers can become a terrific source of referrals. When you’ve dealt with a happy client, let them know that you’re open to suggestions as they frequently understand other friends/contacts like themselves.
  • Material marketing. If you want to construct a longer-term steady source of customer recommendations, consider beginning a newsletter, blog site, or Buy YouTube Subscribers channel. Your content needs to cover subjects prospective clients would have an interest in (such as “social networks ideas for [your target industry]) and include a CTA mentioning your freelance social networks services.

Step 5: Establish extra abilities

Structure associated abilities can make your resume stand out and may make clients employ you.

Here are some skills to think about dealing with:

  • Influencer marketing
  • Paid social marketing
  • Videography
  • Online track record management
  • Material repurposing

2023 social networks freelance rates

Rates your freelance social networks work can be difficult because there are numerous variables to think about. Your social media management rate must be based upon your experience, worth, overhead, and your client’s budget plan and scope of work required.

It also depends on what the customer needs for social media. For instance, a customer might want an Buy Instagram Verification method, but they might also request content creation, post scheduling, month-to-month analytic reports, and community management.

Before you provide a possible client a quote, it assists to know what they need.

Scheduling a discovery call can allow you to ask concerns about the customer’s service design, target consumers, marketing budget plans, KPIs, and any history of working with freelance social networks managers to uncover potential red flags. It likewise helps the customer get to know you and confirm you’re a good suitable for the task.

So what are the rough quotes for how much a freelance social media supervisor charges? Here’s the average pay in the United States, according to ZipRecruiter:

  • Average yearly pay: $52, 613 Average hourly rate:
  • $25.29 per hour Bulk of wages range: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 every year

Based on the scope of work, you also need to choose if you will charge a hourly rate, month-to-month retainer, or another plan (i.e. % of profits per lead created).

Monthly retainers are best for long-lasting projects and will conserve you lots of time you would otherwise spend on time tracking.

6 ideas and finest practices for freelance social networks supervisor

Always keep your resume up to date

Resumes aren’t always needed by possible customers. Generally a strong portfolio and suggestions suffice. However in some cases they ask, so it’s excellent to have actually an updated resume available. You can utilize our complimentary social media manager resume design templates to start.

Tip: You might likewise want to collect testimonials from previous and present customers to improve your credibility. You can also develop case studies to promote your proficiency.

Communicate with your clients

The best way to grow a sustainable organization is to secure continuous jobs or retainers. Since social media is a continuous necessity, your customer probably wants you to handle it monthly. However this can just occur if they trust you. Part of that trust is communication.

As a freelance social media manager, strong communication is your duty. In case of any delays, be timely and transparent. Developing an exceptional customer experience is the best way to retain present clients (and maybe even make a referral or 2!).

Understand invoicing and taxes

Constantly ensure to sign written contracts with brand-new customers, which ought to contain your favored payment terms and penalties for late payments. A common payment term is 1 month.

You might wish to get invoicing software to send out expert billings with due dates and automatic pointers for payment. Some accounting software application also consists of invoicing along with tracking costs.

Don’t forget to set aside a portion of your cash for taxes. The quantity of cash you should save will depend upon your regional laws, so it’s finest to consult an accounting professional to determine the tax rate.

Usage social networks management tools to conserve time

Purchasing tools can assist you save time while dealing with social networks management.

A social media management tool like Best SMM Panel allows you to schedule posts, create analytics reports, and respond to remarks and DMs, all from one control panel. And, benefit, you can ditch the spreadsheets since you will not require them to identify trends or extract insights.

Find out more about how Best SMM Panel can assist you quickly manage several clients’ social media accounts:

Save time managing your social media presence with Best SMM Panel. Publish and schedule posts, discover appropriate conversions, engage your audience, procedure outcomes, and more– all from one control panel. Try it totally free today.


With files from Laura Wong.